Starting a new business, or launching a new product/service, will need publication. No matter you represent your corporation or personal events. You want potential client know it. You want your niche (if not the world) know what you do, and your product/service out stand among them. Here I share some thoughts on how to make your event and yourself become famous (corporate or personal).....
1). Hold seminars.
Organize these events carefully—they’re successful only when you know whom you want to reach and create an event that will interest those people. If you’re going after high-end clients concerned about new tax laws, for example, plan a seminar on the most recent income tax legislation.
Hire a mailing service that will pinpoint the right people, in the correct ZIP codes, who will be appropriate for your seminar. Don’t cast too wide a net to a big room with a mixed bag of people is useless as the attendees won’t share common interests and financial goals.
Spend money on a handsome room in a good hotel, but don’t overdo the food. Otherwise you just get people who want to eat and drink for free.
Talk to attendees as they arrive and discuss what concerns led them to your event. Build connections by weaving their stories into your presentation (keeping names private, of course).
2). Speak at conferences
Call local, state and national professional organizations inside and outside your niche and offer your services as a speaker. Don’t expect invitations to prestigious and lucrative national events until you’ve proven yourself at smaller venues. You likely will have to start speaking for free.
Rehearse your presentation extensively and time it. Too short is as bad as too long. Speak with the conference organizer to find out the exact length expected and whether you should leave time for a "question and answer" session.
If you use PowerPoint slides, keep the design simple. Don’t expect slides to save a poorly organized talk.
3). Talk to reporters
Always read a publication before contacting a reporter or editor so you can develop a sense of what you have to offer. Introduce yourself to reporters at major professional and industry publications, but don’t ignore local newspapers, they’re what your clients read.
1). Hold seminars.
Organize these events carefully—they’re successful only when you know whom you want to reach and create an event that will interest those people. If you’re going after high-end clients concerned about new tax laws, for example, plan a seminar on the most recent income tax legislation.
Hire a mailing service that will pinpoint the right people, in the correct ZIP codes, who will be appropriate for your seminar. Don’t cast too wide a net to a big room with a mixed bag of people is useless as the attendees won’t share common interests and financial goals.
Spend money on a handsome room in a good hotel, but don’t overdo the food. Otherwise you just get people who want to eat and drink for free.
Talk to attendees as they arrive and discuss what concerns led them to your event. Build connections by weaving their stories into your presentation (keeping names private, of course).
2). Speak at conferences
Call local, state and national professional organizations inside and outside your niche and offer your services as a speaker. Don’t expect invitations to prestigious and lucrative national events until you’ve proven yourself at smaller venues. You likely will have to start speaking for free.
Rehearse your presentation extensively and time it. Too short is as bad as too long. Speak with the conference organizer to find out the exact length expected and whether you should leave time for a "question and answer" session.
If you use PowerPoint slides, keep the design simple. Don’t expect slides to save a poorly organized talk.
3). Talk to reporters
Always read a publication before contacting a reporter or editor so you can develop a sense of what you have to offer. Introduce yourself to reporters at major professional and industry publications, but don’t ignore local newspapers, they’re what your clients read.
Hang around after your presentation to speak casually to—and build relationships with—attendees.
As you become better-known and begin charging speaking fees, test the waters slowly to see what companies and nonprofits may be willing to pay.
Keep in touch with reporters by sending occasional press releases and using phone, mail and e-mail to announce your willingness to comment on issues within your expertise.
Remember, reporters work on tight deadlines, so call them back as soon as you can.
4). Ask for referrals
Have a plan to get recommendations from current clients don’t depend on casual discussions. Tell clients early that you would like them to introduce you to other potential clients if they are satisfied with your work.
Work with other practitioners who have a different client profile. If you serve middle-income clients and they focus on wealthy ones, ask them to refer to you any clients with a net worth under their limit. Don’t forget about your smallest clients. Even if they aren’t a huge source of income, they may know people who could be.
Remember the mathematics of referrals: With 100 clients you may get just 16 referrals a year, but with 400 clients you might get 4 a month or more.
5). Become a columnist or writter
Consider to be come a columnist at a magazine or paper where your niche is. This is proven as one among ways to be come famous. Here are some good points to deal:
Familiarize yourself with publications before submitting article ideas, so you know what they cover and what niches you can fill.
Call trade as well as local consumer publications and ask whether they accept unsolicited “bylined articles” in your areas of expertise.
Time seasonal advice carefully, a monthly magazine might finalize its March tax stories in May.
To improve the chances your article will get published, follow editors’ instructions about deadlines and word length, as well as style and focus.
6) Go Blogging
Since Beginning of 2005, blog is become very famous in publication, consider to make a blog, post your event, and let the niche & world know about what you do.
For Further reading on how to start a blog, read my article “How to Pass Most Critical Issue To Start A Blog”. You will find some more detail tips.
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